This is a really special piece. Everyone will be able to feel a part of this video. It’s a little longer than the normal video you might watch but worth ever minute. And, there’s a great twist at the end.
Now, as much as any time before, is a time when the world needs to see and experience videos like this. Great acting, writing, great music, great story, great ending.
Kudos to the producers of this video… it has won lots of awards in the narrative short film category. So what are you waiting for…. press play!
To reinforce the importance of stories and storytelling, take a look at all of the storytellers around you.
I was at a block buster movie recently (another example of a story in our modern world) and it was packed. Everyone wanted to experience the latest story. This got me thinking. I am not so different from the next guy and I know that I would love to write the next great epic movie or book. The commonality of this desire was born out when I met with a colleague recently and he said that one of his dreams would be to finish the book that he already was 1/3rd of the way through writing. I don’t believe that he and I are alone. I think that many of us want to be storytellers.
Now, granted, I am a storyteller at least in my keynote programs and training sessions. But, I would still like to be able to write fiction and tell the next great tale. And, as I mentioned in a previous post, there seems to be an evolutionary reason for this.
I would like to propose the following premise: We are allstorytellers.
So, here are 2 great questions:
What story is your life telling?
and
What story is your business, company or organization telling?
In both cases, I wish for you that your story is compelling, remarkable and fun!
Well, one of my beliefs seems to be born out in the research. It seems that people are hardwired for stories. For whatever evolutionary reason (the researchers are sure of the reason), people are predisposed to understanding and needing stories. If you think about it, it makes sense. Stories are everywhere.
Stories exist in the movies and tv that you watch, in the plays that you go to, in the music that you listen to, and in the gossip that you would never repeat to anyone else. Stories also exist in more unlikely places like the corporate world. Good corporate stories are what can make a company. They can create buy-in for the employees and they can buy-ing for the clientele.
Like I mentioned, stories are everywhere. We need stories. In the absence of stories, we’ll make them up. Look around and see all the stories that exist. What are the important stories right now… the economic crisis, a new administration in the United States, a new baby in your family, an employee leaving your company.
Perhaps the most important story for all of us is the story that we are creating… our lives – personal and professional. I believe that in many ways our lives end up being basically just a series of stories and thus we are just a collection of stories. What do you think?
I also believe that a very important role in our society is the storyteller… more on that another time…
I am always fascinated by the mind and how it works. And, I love the fact that how it works says something about us. For example, I was reading about some research that suggests that we can accept things that are labelled as fiction easier than we can those labelled as fact. As soon as something is labelled as fact, we are more critical about it.
This has been suggested as one of the reasons why narrative or storytelling is so persuasive to us as humans. We love (need) to experience stories. I love storytelling. We’re hardwired for it (that’s a post for another day) and it is so compelling to us.
One great example of storytelling or fiction and it’s persuasiveness or truth to people is the movie Sideways. In the movie, as part of the story, the main character is a wine snob who dismisses Merlot. He thinks that it is an awful style of wine. After the movie came out, Merlot sales in the States dropped even though it was a very popular wine previously. Now, that’s a wonderfully interesting story.
Posted by mindscape 
Stories also exist in more unlikely places like the corporate world. Good corporate stories are what can make a company. They can create buy-in for the employees and they can buy-ing for the clientele. 
